The launch of the DELPHI project was performed in Reggio Emilia on 26th February 2010. A public of 15 SME managers/technicians expressly identified according to the user specifications stated in the application (manufacturing/mechanical sector) were invited to the event. Daniele Guidetti presented the LogisticsTube platform and its functionalities and Marco Notari planned with each participant a Skype follow-up meeting to provide details for registration to the platform.